Social media marketing has become one of the most significant methods for creating brand awareness that generates quality traffics, learning the most recent social media marketing strategy will result in massive sales.
Marketers use platforms like Facebook, Instagram, Twitter, Tumblr, etc. to promote their websites or businesses.
No doubt, Social media marketing has become some power tool for driving quality traffic to your website or offer pages, if you are a brand owner, you own a blog site and haven’t thought about deploying any of the social media marketing strategies in promoting your website or products, you need to think twice, because, you’re missing the party.
Social Media Marketing Strategy
According to datareportal, Social media users have grown by more than 10% over the past year, taking the global total to 3.96 billion by the start of July 2020.
This means that – for the first time – more than half of the world’s population now uses social media, this growth trends indicate that an average of more than 1 million people signs up for a social media account every single day for the past 12 months, equating to almost 12 new users every second. As an entrepreneur or brand owner, you know what this data means for your business.
Now, in this article, you will learn how to write a post that your audience will engage and share; also, I will show you some of the Social Media Marketing strategies that you can start using today.
Let’s dive right in…..
There are several social media marketing strategies that you can apply right now, below are some of the most powerful ones.
- Use of hilarious Post
Using hilarious posts as your social media marketing strategy will have a greater impact on how you communicate with your audience. This is exactly the same strategy that the big players have been using. In other to implement this media marketing strategy, you should create posts using popular and inspirational quotes while posting on social media platforms, this will get people to like or comment, this is because users are highly attracted to quotes by famous individuals, thus they will be more likely to engage with your post, just make sure there is a relationship between your business and the quote.
Also, you should combine such quotes with promotional information for your goods and services, if done the right way; you will most likely get the desired traffic for such posts.
Note: You can use quotes that have been used before at interval, social media users never mind reading a particular famous quote over and over; in as much as they find it worth reading, so in the process of reading such quotes, users get to read the promotional information attached to the post which will prompt them to take action.
- Use creative fill-in-the-blanks posts for promotional purposes
By default, people like to have their anxiety provoked and social media users are not left out. Fill-in-the-blanks posts are the type of posts that keep readers wondering what would happen if they got involved with whatever promotional idea is passed across in a social media post. If I had 2 Million dollars I would………
- Conduct regular polls on social media in other to create engagement.
Most social media platforms like Facebook offer built-in polls, so running polls manually can certainly increase traffic, ideally, you should try asking your audience a few questions that seek to know the level to which a product or service is acceptable to them.
This Social Media Marketing strategy focuses on getting a yes or no response from our audience, and what this type of Social Media Marketing strategy does is to extract information that reveals what your existing or expected consumers feel about the products or services you are promoting.
Also, build engagement for other social media uses in which they form a discussion. And once an active discussion is achieved, the posts will attract more and more traffic thereby making the products or services known to a wide range of users, as most people will rebroadcast the post.
- Always update real-time statistics and data of your company
Customers are always interested in your real-time progress. They are always eager to know whether your business is progressive, stagnant, or dwindling and falling. Show it to them this can be achieved by regularly posting statistics and data regarding the progress of your business.
On most occasions, internet users, especially social media users, find it interesting to know that their contributions to your products or services have positive impacts on your sales. It is therefore important to provide this information to them on a regular basis. Additionally, never hesitate to tell your audience whenever your company statistics go negative.
- Recycle your posts
Post that did really well by attracting more traffic can be reposted as there is absolutely nothing wrong with recycling your old posts that went a long way in generating traffic and thereby making more sales for you.
However, you should take into consideration not to recycle posts that still have active discussions and engagements. It will look so desperate for you, this social media marketing strategy works fine if you pay keen attention to your post engagement. Only recycle expired posts that did great when they were still active.
Another social media marketing strategy that works like magic is guest-posting on other famous posts or blogs and you will be surprised at the outcome of using other people’s traffic to your own advantage. Internet marketing begins from scratch and before you create your own massive following, it is never wrong to borrow from other established internet marketers. Guest-posting simply means posting your ads on other posts that you contribute to on another site.
Always be active to engage yourself on other sites that might be promoting different goods or services from yours.
Growth in internet marketing, especially on social media, has never been achieved by single efforts. It requires combined efforts to achieve the desired results and making use of traffic created by others is one way to make this happen. It is human nature to return favors.
If you contribute positively to promote other people’s promotional activities on their sites, it is almost definite that they will welcome your own promotional activities on their sites. Therefore, never hesitate to use a person’s traffic for your own advantage.
- Accompany your posts with branded images
People readily identify funny or branded images. These are common images that have used on other sites before and have had a wide range of following. There is no sin in using the same images for your won advantage. On most occasions, social media users will always take a second to glance at an image they have seen before on a different platform.
Additionally, they are always more interested in the event that such images are used in a different context or if the images have been altered slightly. Make use of this common practice to lure more and more traffic to your posts, blogs, or sites.
Most branded images are funny and hilarious. Social media users like funny and hilarious stuff. Give it to them. The trick to winning the hearts of social media users is to give them exactly what they intend to get when they log into their social media accounts. A greater percentage of social media users visit these sites for the purpose of interacting and relaxing their minds.
Funny plays a pivotal role in making meeting these desires so do not shy from providing exactly what they need.
- Make use of info-graphics while making posts or blogs on social media
Certainly, promotional information put across in words alone is dull and less likely to draw the much-anticipated traffic. Most social media users are more attracted to pictorial information as compared to written information.
Therefore, it is highly recommended that you spice up your promotional information with pictures and branded images. Of course, this will show your
Audience how serious you are about making them have an interest in whatever information you are attempting to put across.
- Link your posts to other controversial blog posts
People like controversy. There is nothing as interesting as eliciting engagement on your blog posts as including a little controversy in them. It is always human nature to get involved with controversial things.
As a matter of fact, controversies draw so much attention that is incomparable to even religious posts. Take advantage of this human nature and draw traffic to your blog posts.
At the end of the day, a controversy will have attracted traffic to your posts. No one will care what kind of controversy brought potential clients to your site, all they will care about is whether your efforts of drawing traffic bore fruits or not. Controversial blog posts will definitely bring enormous traffic to blog or social media posts and that is the only desired end result.
- Ask your followers for their suggestions on your products or services and how best they can improve it
As a consumer of a particular product or service, nothing is more inspiring than the feeling of having contributed to the betterment of a product or service you are consuming. Return the favor.
Asking your social media followers to offer their suggestions and thoughts regarding the quality of service or product you are offering.
Additionally, do not forget to seek their ideas on how best the products or services can be improved in order to meet their demands in a better way.
You will obviously develop customer loyalty by engaging your followers and seeking their suggestions about the products or services. Customer loyalty is perhaps the single most important aspect of meeting marketing goals.
Therefore, never shun away from engaging in any activity that might bring loyal customers to your doorsteps.
- Use photos that have nothing to do with your products or services
This should convey the feeling and attitude behind your brand always posting pictures of your products and services is okay. However, other social media users might find this monotonous and boring.
Why not try something different like posting pictures that have totally nothing to do with the brand you are promoting but instead convey feelings and attitudes of your brand? This has worked for many internet promoters and
Marketers. For example, Starbucks shares photos on Instagram to link its brand with sunshine.
Therefore, instead of posting images of their products, they post different images of the sun to associate their brand with brightness, warmth, and friendliness.
- Push your handles widely and to the best of your ability
If you are really eager to increase the number of your followers especially on Twitter then never be afraid to promote your handle at the slightest opportunity you get. Do not hesitate to use any of the social media marketing strategies mentioned. The goal is to achieve an increased number of followers and so make use of every means possible.
It does not matter whether you are making a presentation at a conference or giving a speech. Always remember to tell your audience how they could reach you on social media and this includes providing your name on Facebook and your handle on Twitter.
This is not enough, give your audience a reason to visit those social media sites and actually have an interest in you and whatever it is that you do. For example, include your social media links and handles in every slide share when giving a presentation at a conference. Additionally, never forget to leave a soft copy of your slide share with your audience.
- Link all your social media accounts, sites, and blogs
It is possible to synchronize all your social media sites in such a way that a user that finds you in one of the sites almost automatically finds you in the rest of the sites. This is an important way of increasing following especially in the event that these sites are used for promotional purposes.
On some occasions, linked social media sites are able to share information. This is an implication that one is able to post on one social media site and the information relayed automatically to the rest of the social media sites liked to that account. Thus, it makes your work easy when writing promotional information that eventually reaches a wide range of audiences. Therefore, always make sure to link all your social media sites.
- Be part of weekly hash-tag themes
In order to build the desired social media following, it is imperative to be an active participant in the community. It is only through active participation on social media sites that you can create a following for yourself. When you join fun weekly social media traditions like throwback Thursday and become very active on them, you are highly likely to develop a following from such engagement. This is because such hash-tags have developed loyal audiences over the years and therefore have massive traffic.
It should be noted that posting regularly on social media traditions and hash-tags makes people like you. In this social media marketing strategy, all you need is to be liked by your audience and you are good to go. Make them like you by liking what they like.
- Keep close social tabs on your competitors
You must remember that you are not the only one using this social media marketing strategy, therefore, be cognizant of the fact that every mechanism or measure you are applying in a bid to gain support from your audience might be the same ideas applied by your competitors.
Much worse, your competitors might be applying more effective measures to win the hearts of the same audience you are clobbering with outdated tactics. Therefore, always be sure to keep close tabs on your competitors to know what they are doing to win their audience. Identify their strengths and weaknesses in order to build a strong strategy that will stand out amidst the competition.
- Always join photo contests on social media platforms
Currently, social media users have developed photos of contests in which they upload photos of the same backgrounds. Photo contests are always photos taken in relatively the same backgrounds.
In photo contests, users tend to take advantage of relatively similar backgrounds to see whose background best suits the photo was taken. It is important to note that these contests do not necessarily require winners and losers but are instead meant to instigate discussions and engagements that pass time.
During social media photo contests, users tend to incorporate a number of discussions in which they compare photos and discuss how these photos impact o their daily lives.
During such discussions, sponsors of user-generated content are attracted. This plays a significant role in attracting more and more attention towards the photo contests. You should therefore take advantage of the traffic drawn by photo contests and take part in these contests as a way of attracting more viewers to your promotional information.
- Get engaged in video contests as well
Video contests act the same as photo contests. Social media users take advantage of the platform to upload videos that have similarities in terms of backgrounds and themes. During video contests, users upload many videos that have the same themes for the purpose of comparison.
Just like photo contests, video contests are not made for the purpose of ascertaining the winner but instead for fun purposes. However, numerous videos are uploaded and heated discussions are made out of them. One can take advantage of this platform to upload videos in video contests as a way of soliciting discussions and subsequently attracting traffic to a given blog post. This is a verifiable means of attracting more traffic to a given post. It, therefore, has a ripple effect of making more sales for an intern marketer.
- Create caption contests
Caption contests can be compared to photo or video contests because of the nature in which they are presented. On most occasions, captions contests are initiated by submitting captions by social media users.
They can bring about some pretty laughs if presented correctly, to receive the right kind of result from this social media marketing strategy, you should take advantage of caption contests as a way of drumming support for his or her promotional information uploaded on social media platforms.
- Take part in sweepstakes
Sweepstakes are perhaps the oldest form of marketing. One ought to note that sweepstakes have in the recent past been incorporated on social media as a form of increasing awareness for particular products and services that can be promoted through social media platforms.
Sweepstakes are simple to enter and use. In addition to their simplicity, they are famous and known to many and therefore play a significant role in the promotion of products and services on social media.
You can take advantage of sweepstakes on social media to attract more traffic to your posts and blogs, this social media marketing strategy can be achieved by including these sweepstakes in your promotional posts as a way of ensuring that social media users are not only attracted to but also interested in your posts.
As a result, this social media marketing strategy is expected to have a ripple effect on the number of sales you will realize on a given product or service on promotion.
- Make your posts shareable by other social media users
Social media platforms offer avenues through which users can share posts made by other users. However, it is important to note that people only share what is shareable on their timelines on Facebook to Twitter. You should make your posts sharable by adding ‘share this content’ buttons.
When your friends or followers on social media share your content on their timelines, their friends will see the content as well. This has an incredible effect on your marketing efforts because there is no limit to the number of users that are able to gain access to such content when shared widely.
It will be of great value if you apply this social media marketing strategy to your business, make your posts and contents shareable so that your followers are able to share them on their own timelines.
Suffice it to say, the internet and more so the social media have provided limitless avenues that can be effectively used by individuals and whole marketing departments to market themselves and their products, do make sure to utilize any of the social media marketing strategy discussed. Also, I would like to hear from you, which of these social media marketing strategy will you apply?